Robert Smith essays

Robert Smith essays Redhook Ale Brewery is a company that started in 1981 by Paul Shipman. He is the president, CEO, and Chairman of the Board. His goal was to provide American Consumers with a flavorful, quality, European style beer. The company grew in the mid 1980s and major growth occurred as new production facilities were opened in 1989. Redhook Ale Brewery and Anheuser-Busch started working together in 1994. There were declining profits and sales in 96, 97, and 98. Their strategy was to provide a high quality beer through differentiation and with a strategic alliance with Anheuser-Busch. Their objectives were to grow and achieve a high market share in the craft beer market and to maintain the production of this beer in company owned breweries. Financial strength as Anheuser-Busch made 25% investment after investment Continuously lowered debt to equity ratio Organizational strengths are top managements ability and expertise in the food and beverage industry There is synergy between management and employees The company is community oriented The emphasis in distribution and product repositioning They have an effective marketing mix Purchase from few suppliers at competitive prices They have a weak stock performance There target market is very selective No mass media advertising is used Increasing number of craft beer drinkers Trends toward national distribution are being made Growth opportunities in the South National breweries make up 93% of sales in domestic beer Companies with high volume production can obtain cheaper ingredients and are pasteurized. Competition has mass media advertising ...